Colors Kannada was the first GEC to start an HD channel in Karnataka. It later became a part of Viacom 18,owned by Network 18, officially re-branding under the Colors franchise on 26 April 2015. The channel was originally launched on 10 December 2000 as ETV Kannada and was promoted by Hyderabad's Ramoji Rao. In December 2020, Colors Kannada celebrated its 20th anniversary. Kiran Raj appeared in Kinnari serial and part of the new show. On the success of this channel, another channel named Colors Super, which is also a general entertainment channel, was launched on 24 July 2016. Bhuvaneshwari is the female lead and very proud of Kannada language and literature. This channel is currently available in India and the United States. Colors Kannada (previously known as ETV Kannada), is an Indian general entertainment channel, owned by Viacom18 that primarily broadcasts Kannada language entertainment shows.
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